Best Beer Name Ever 

Great Beer Name

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We have discussed brand names before on the podcast and in the blog.  This time I have been inspired to discuss the topic by

Great Beer Name

a beer company from Queensland Australia.

I was at my local liquor warehouse getting some drinks for an impending party we were about to host.  I was looking at the selection of beers when a particular brew jumped out at me.  It was a beer brewed in the style of English Bitter and it was named “My Wife’s Bitter”.

Beer is the most popular alcoholic beverage in Australia we have a considerable number of locally brewed beers and a large number of imported beers.   So this new beer needed a memorable name.  It needed to prompt the first purchase as well as prompt discussion.

There are several things to consider when naming something.  What is your product/brands image?

Is it Old or Young?

Is it Male or Female?

Is it Serious or Silly?

Is it a Vitamin or a Medicine?

This beer company knew their market were young males so they went for a fun name that appealed more to males.  You should think about these things when naming a business or product.

In the podcast I also make mention of Steve Fallon and how he rebrand his business with great success.  Steve has a blog at Digital Marketing Brisbane which is well worth visiting.

Remember you can always contact us at podcast@askfindbuy.com or through any of the social media channels.

Regards

Craig

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