Best Beer Name Ever
We have discussed brand names before on the podcast and in the blog. This time I have been inspired to discuss the topic by
a beer company from Queensland Australia.
I was at my local liquor warehouse getting some drinks for an impending party we were about to host. I was looking at the selection of beers when a particular brew jumped out at me. It was a beer brewed in the style of English Bitter and it was named “My Wife’s Bitter”.
Beer is the most popular alcoholic beverage in Australia we have a considerable number of locally brewed beers and a large number of imported beers. So this new beer needed a memorable name. It needed to prompt the first purchase as well as prompt discussion.
There are several things to consider when naming something. What is your product/brands image?
Is it Old or Young?
Is it Male or Female?
Is it Serious or Silly?
Is it a Vitamin or a Medicine?
This beer company knew their market were young males so they went for a fun name that appealed more to males. You should think about these things when naming a business or product.
In the podcast I also make mention of Steve Fallon and how he rebrand his business with great success. Steve has a blog at Digital Marketing Brisbane which is well worth visiting.
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Until next time keep working on your marketing and I hope everything you do brings you success.
Craig is the host of the "Making Business and Sale Work" podcast. Craig has experience in many online and offline business as well as working for many years as a criminal analyst.