Content Marketing 102 – Guest Blogging
Content Marketing – the power of the guest post
This week we are looking at how you can get in front of thousands of people with out having a single subscriber, the guest blog.
The first thing you have to do is find people that have your audience. Twitter is good for this. Use the search function to find words that are likely to be in your industry. See who is talking about their blog or podcast. Google also has a special search function just for blogs. Search for keywords and add in the words “Guest Post”. This should show you blogs that have the category of guest blogger.
Also subscribe to HARO and Sourcebottle, these site send you media opportunities and sometimes bloggers do a call out for a guest blogger.
Why is guest blogging so good?
Because it gives you exposure to an audience you didn’t have to build. Guest blogging also gives you credibility with your existing audience. It shows that that others consider you an expert as well. You could actually leverage content marketing using guest blogging exclusively. You can develop an audience and never have your own blog. I wouldn’t suggest it, as I think you need to own some online assets. But you can develop and audience and then get the asset.
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Until next time keep working on your marketing and I hope everything you do brings you success.
Craig is the host of the "Making Business and Sale Work" podcast. Craig has experience in many online and offline business as well as working for many years as a criminal analyst.