Social Media in the Marketing Mix
There was hype about social media and business people were being told they had to have a social media strategy or the world
would end. Well the world didn’t end and many businesses are growing and doing well without a Facebook page.
Internet marketing and social media marketing have all matured and needed to be considered as part of an overall marketing strategy. There is a statistic that people that hear a URL on radio are 60% more likely to search for that business online. I am not a big fan of advertising as it is expensive and can be a total waste. But relying completely on social media is going to be unsuccessful.
A small business that is doing great social media Sandy’s Cake Creations . Every cake that is created goes up on the Facebook page and customers use that to show people.
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Until next time keep working on your marketing and I hope everything you do brings you success.
Craig is the host of the "Making Business and Sale Work" podcast. Craig has experience in many online and offline business as well as working for many years as a criminal analyst.