The importance of the greeting
First impressions count and even more importantly first words. You can waste every cent you spend on marketing if your greeting is bad. I am not talking about some secret phrase or some special words, but the ability to greet people and make them feel welcome.
So many sales people get this incredibly wrong they come across as arrogant or superior. They don’t realize that they are costing themselves sales and an income.
In this podcast I give an example of a recent experience I had with a shop owner. He had the opportunity of getting $185.00 off me, but instead he is the topic of a podcast as an example of how not to do it.
If we agree that information is power. Therefore when a customer comes to you and asks a question, they are acknowledging that you hold the power. You can either make them feel that they have made the right choice in asking you. Or you can try to prove your superior position and possibly lose them as a customer forever. Imaging if you could help people by informing them while making them feel good about the experience. I think the repeat business would be lined up at your door.
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Until next time keep working on your marketing and I hope everything you do brings you success.
Craig is the host of the "Making Business and Sale Work" podcast. Craig has experience in many online and offline business as well as working for many years as a criminal analyst.